Rick Campbell

AI is the new buzz term of the year in the gaming and hospitality industries. Every casino / hospitality conference, there are sessions discussing AI in the industry. Vendors and suppliers are in exhibit halls at gaming / hospitality conferences with the term “AI” in their displays. But is Artificial Intelligence really being used to assist Casino Marketing and Mobile Marketing? Artificial intelligence isn’t just another tech trend in the casino industry — it’s becoming the engine that...

A Casino's Digital Footprint is a valuable marketing asset

Casino marketing has entered another era—one defined less by flashy promotions and more by data, integration, and precision. What was once a relationship-driven, host-led discipline is now powered by increasingly sophisticated technology stacks. Yet for all the innovation, the industry finds itself at a crossroads: rich in tools, but often constrained by fragmentation, legacy systems, and operational complexity. From Mass Marketing to Micro-Moments Not long ago, casino marketing revolved...