In recent years, the casino industry has seen a transformation in how it engages with customers. One of the most innovative tools making waves is geofencing technology. This digital boundary, created using GPS or RFID technology, enables casinos to interact with customers in real-time based on their location. Let's explore how geofencing is reshaping the casino landscape, enhancing the customer experience, and improving security. What is Geofencing? Geofencing is a location-