Rick Campbell

My career began my senior year in high school when I began working as a sound and lighting engineer for various artists at local bars & nightclubs ("You are here to work, and not to drink!") Soon after, I was working in larger venues as a stagehand assisting production companies with various shows and events.  In a short time, I was working for these production companies and started touring fairs, festivals and with various national artists as a sound and lighting engineer. A couple of years of living out of a suitcase, semi’s and tour buses, and from gig to gig, I was able to transfer my sound and lighting experience into a similar position with a casino near my home.  A great opportunity to get back home.  I could go into work in the morning, turn on the sound system, get set up, do sound check, have dinner, do the show, turn off the system and go to bed in my own bed every night.

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While I was contracted as a sound and lighting engineer for a casino, I became involved in assisting with the creation of marketing strategies for the casino and also had a few other casino properties ask for assistance with casino marketing. Utilizing my education in marketing, I secured a position in marketing for the casino I was originally contracted with.  As a result of that decision, I now have over 28 years experience with both Native American and commercial gaming organizations as an innovative marketing executive.

 

I have held senior level executive positions in marketing at the corporate and property levels of organizations such as Herbst Gaming, Tropicana Entertainment, Caesars Entertainment and Isle of Capri Casinos. I have executed successful marketing programs for both land-based casinos and online operations. I have been honored to be on the advisory board for the Global Gaming Expo (G2E). I have had the privilege of being invited to conduct seminars, panel discussions and to be a guest speaker at various conferences throughout the United States, Europe and Africa on topics of casino marketing, management and entertainment.

 

As a hobby, I still occassionally do event planning for various size events, stage manage for fairs, festivals and national artists and can still be found behind a sound or lighting console from time to time. I have also been privileged to be a producer for independent and commercial television projects.

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